business writing

In a world of information overload, effective business writing is about getting to the point, quickly.   No-one has the time to decipher formal language and overly complex sentences, or the patience to wade through endless waffle.  The responsibility is on the writer to tailor their message to the intended reader – to deliver their ideas in a clear, succinct and highly effective manner. 

Clear writing requires clear thinking.  The problem is that many people think ‘wordsmithing’ every document is a tedious and frivolous waste of time.  They don’t appreciate that poor writing can greatly impact personal brand, profile and success –  knowing how to create an interesting and intelligent sentence is essential to communicating effectively and setting yourself apart. 

The Write Way workshop has the power to transform your written communication overnight.    It introduces a range of practical tools and techniques that will enable you to assess your own writing and take simple steps to improve its readability.  The program focuses on writing for the business environment (email, proposals, reports, executive summaries) but is applicable to any situation.  The beauty is that the concepts and techniques apply equally to them all.     

giving participants the ability to:

  • Plan and structure written documents far quicker than before, with greater clarity and impact for the reader

  • Choose an appropriate writing style for the intended reader

  • Understand and apply a simple but powerful template to structure the content of any document, in any situation

  • Understand that less is more

  • Improve grammar, syntax and conciseness, and understand how to use active language to bring writing to life

  • Write with greater ‘efficiency’, controlling jargon, sentence length and excess waffle

  • Create and fine-tune a winning sales proposal

Workshop Details

The Write Way can be delivered to larger groups and is also very effective as individual coaching.  It is particularly successful with those for whom English is not their native language.

It is highly practical with plenty of hands-on practice, using the participants own materials.